Brazil is a country known for its energy, vibrant culture, and unparalleled festivities. In 2025, it promises to host a series of spectacular events that will captivate international visitors. Whether you’re seeking the excitement of a world-renowned music festival, the charm of a traditional cultural celebration, or the thrill of sporting events, Brazil’s events scene in 2025 has something for everyone. Here’s your guide to the top Brazil events in 2025.
New Year’s Eve in Copacabana 2025
When: December 31, 2024
Where: Copacabana Beach, Rio de Janeiro
The celebration to ring in 2025 at the iconic Copacabana Beach will be, as always, magnificent. The main stage, set up in front of the Copacabana Palace, will feature performances by Anitta and Ivete Sangalo. The fireworks display, lasting 12 minutes, will be launched from a fleet of barges off the coast to ensure the safety of the audience. Considered the world’s largest New Year’s Eve celebration, the event in Copacabana attracts up to 2 million people each year.
Parintins Festival 2025
When: June 27, 28, and 29, 2025
Where: Bumbódromo Arena, Parintins, Amazonas
The Parintins Folklore Festival is one of Brazil’s most important cultural celebrations. Since 1965, it has been held annually in the remote town of Parintins, Amazonas, situated on the banks of the Amazon River, 400 km from Manaus. Access to the city is by boat or plane only. Over the three days of festivities, the town divides itself into the blue “Boi Caprichoso” and the red “Boi Garantido.” The festival takes place in the Bumbódromo, where both groups showcase elaborate allegories and performances inspired by regional themes, including indigenous legends, rituals, and riverine traditions. At the end, a six-member jury determines the winning group. It’s truly a spectacular event!
Salvador Summer Festival 2025
When: January 25 and 26, 2025
Where: Expositions Park, Salvador, Bahia
Saulo, Bell Marques, Luiz Caldas, and Pitty will be among the headliners of the 2025 Salvador Summer Festival. This year’s edition promises to be one of the most unforgettable in its history, reinforcing its position as one of Brazil’s largest music festivals. With two action-packed days, the audience will enjoy exclusive performances, new musical collaborations, and top-tier artists, as well as attractions on the Palco Rua (Street Stage).
Brazilian Carnival 2025
When: March 2, 3, and 4, 2025
Where: Marquês de Sapucaí (The “Sambadrome”), Rio de Janeiro
For the first time in 40 years, the Carnival parade will be spread across three nights—Sunday, Monday, and Tuesday—with four samba schools performing each night. This change aims to ease crowding, making the experience more accessible and comfortable for spectators. Additionally, each samba school will have an extra 10 minutes for their performances. These changes are part of an ongoing effort to modernize and expand the celebration, ensuring that Carnival continues to be an inclusive and global event, reinforcing its reputation as one of the world’s greatest cultural spectacles.
São Paulo LGBTQIA+ Pride Parade 2025
When: June 22, 2025
Where: Paulista Avenue, São Paulo
Organized by the São Paulo LGBTQIA+ Pride Parade Association (APOLGBT-SP), the São Paulo Pride Parade is the largest in the world, drawing an impressive 3 to 5 million people each year. The event, which began in 1997, will celebrate its 29th edition in 2025. Known for attracting Brazilian music stars, artists, and LGBTQIA+ activists, the parade has become a key event in the global calendar for advocating LGBTQIA+ rights.
The Town 2025
When: September 6, 7, 12, 13, and 14, 2025
Where: Interlagos Racetrack, São Paulo
The second edition of The Town, a music festival organized by the same team behind Rock in Rio, will return to São Paulo in 2025. The festival aims to bring a world-class experience to Brazil’s largest city, and the first major headliner to be announced is pop sensation Katy Perry.
Oktoberfest Blumenau 2025
When: October 8–26, 2025
Where: Vila Germânica Park, Blumenau, Santa Catarina
The 2025 edition of Oktoberfest Blumenau will mark its 40th anniversary. Known as “The Beer Festival,” it celebrates the German immigration to the region and attracts not only locals and neighboring countries but also tourists from across Brazil. The second-largest Oktoberfest in the world will begin just days after the conclusion of Munich’s Oktoberfest 2025, which ends on October 5.
Planning Tips:
How Go Together DMC Can Elevate Your Brazil 2025 Experience
While Brazil offers a fantastic range of events, navigating the country’s vast offerings and logistics can be challenging. This is where Go Together DMC comes in! We are the ultimate partner for planning your incentive trip in 2025 and here’s how we can help you make the most of your Brazil experience:
Tailored Incentive Programs
We craft personalized itineraries that align perfectly with your company’s goals, ensuring that each event and experience adds value to your team. Whether you’re rewarding top performers or organizing a team-building getaway, Go Together designs a program tailored to your needs, incorporating Brazil’s top festivals, events, and cultural experiences.
Exclusive Access to Major Events
Partnering with us, you gain exclusive access to some of Brazil’s most sought-after events in 2025, including Carnival, high-profile sporting events, and music festivals like The Town. Go Together ensures your group enjoys VIP treatment, making the experience truly special and memorable.
Seamless Logistics and Stress-Free Travel
Navigating Brazil’s diverse regions and busy events can be overwhelming, but our team handles all logistics, ensuring smooth travel between cities, events, and accommodations. Our experts organizes transportation, group coordination, and local arrangements, so you can relax and focus on your incentive goals without the stress.
Authentic Cultural Experiences
Brazil is rich in culture, and Go Together takes pride in offering authentic local experiences that go beyond the tourist attractions. Whether it’s exploring Brazil’s famous samba schools, participating in a local food tour, or enjoying a private dance lesson,we curate unique activities that deepen your team’s connection to the local culture.
In 2025, Brazil is ready to offer numerous possibilities, with a wide array of events and festivals designed to impress and inspire. Our team at Go Together DMC can craft not only seamless and stress-free incentive trips in Brazil, but also a truly exceptional experience that will leave a lasting impression on your team.
Start planning today and let Go Together DMC guide you next year on a journey through Brazil’s most exciting events!
Comentários