We should start this content with a powerful statement: incentive travels for employees transcend the ordinary realm of company off-site events. They serve as potent tools to motivate and reward high achievers, creating a positive impact on productivity, engagement, and overall company success. For those embarking on the journey of conceptualizing and implementing a corporate incentive travel program, this guide is designed to navigate you through crucial aspects.

We delve into the advantages of such programs, provide insights on effective structuring, and offer strategies for promoting them to your employees, ensuring the creation of successful trips with remarkable outcomes.

What is Incentive Travel?

Employee incentive trips are the ultimate travel rewards for your top performers that offer unique opportunities for them to relax, unwind, and indulge in unforgettable experiences. These trips go beyond the cash rewards and gift cards — they boost employee morale by providing a well-deserved break in return for hitting goals and employees’ extraordinary performance.

Google and Salesforce are well-known for running successful incentive travel programs in return for their employees’ hard work. Unlike regular business travel, incentive travel programs are designed to motivate employees with all-expenses paid trips. These experiences create lasting memories and foster a strong sense of appreciation, driving them to continue achieving remarkable results for your company. 

Enhancing Company Culture: Why Incentive Travel?

Any trip away tends to be a memorable experience, especially one provided by your employer. Incentive travel reminds someone that the challenging work and effort they have put in is appreciated, and reaching the work goals was worth it. Employees returning from their holiday will be excited to tell their work colleagues and friends how amazing it was. This will not only motivate them to want to do it again, but motivate others around them to share the same experience. An employee returning from incentive travel is the best encouragement to motivate others and show how demanding work can be beneficial.

Even before the Covid-19 pandemic, the need for a strong company culture was imperative. Employees thrived in environments where they felt supported and appreciated by their leadership. This was exacerbated as employers and their employees navigated the COVID-19 crisis together. Therefore, companies that didn’t have a strong culture to begin with may have fallen farther behind as the pandemic waged on and their employees felt disengaged.

How Incentive Travel Motivates Employees?

  • It Is An Opportunity To Travel Out Of The Box

A reward of any form will appeal to your employees, but as soon as you mention travel or a holiday the eyes widen and the wow factor is in a league of its own.  A cash prize is great, but when it’s gone it’s gone. Incentive travel is successful, in large part, because it taps into our innate human instinct for exploration. Most people love to go on an adventure, but so few manage to take the time to get away and explore. This is often the case even if we have enough money to indulge — this is because almost every single employee has life commitments that demand money and investment. Travel incentive programs allow employees to tick items off their bucket list without the associated guilt.

  • It Is a Chance For Rest And Improved Work-Life Balance

Incentive travel gives your employees the chance to take a well-deserved getaway from work to unwind, relax, and enjoy some free time. This is especially true since your company will take care of all the details involved in planning, booking, and managing all aspects of the trip.

Did you know that almost half of American workers don’t use all of their vacation allowances? This statistic shows that employees aren’t currently striking a healthy work-life balance. Providing the opportunity for them to disconnect from work-related responsibilities and allowing them to focus completely on their personal enjoyment and prioritize their well-being. 

  • Experiential Rewards Can Be Customised And Tailored

We know that reward and recognition are important in terms of motivation, performance, and engagement. Equally, we know that employees are individuals and there is no “one size fits all” solution to employee incentives. What inspires one person might bore another. An exciting forest immersion might be ideal for one adventurer, while a luxurious beach holiday might be what another employee is looking for.

Incentive travel programs allow companies an important degree of customization, which demonstrates to your workforce that you have taken the time to get to know them. It also shows them that your company genuinely cares about them as people — they are not simply another cog in the machine. Similarly, incentive travel can be customized depending on the size and financial resources of an organization. They can be tailored from budget to luxury — remember that being careful with money doesn’t mean that perks are any less meaningful.

How To Structure an Effective Incentive Travel Program?

Firstly, you must ask why are you offering an incentive travel trip? The more specific the goal, the more equipped you will be to achieve it. The difference between a vacation and an incentive travel trip is its purpose. A vacation is a cost. An incentive travel program is an investment. If it’s on the company dime, it’s imperative that you can account for exactly why that money was spent and what was accomplished by doing so. For example, if the goal is to increase sales, the structure of your incentive travel program might look different than it would if the objective is to retain top sales talent.

The second thing to do is to decide which type of incentive travel program you want to creat among many options. Before you begin to draft your incentive travel program, you’ll need to decide how to tailor them to meet the needs of your organization. Here are some examples of incentive travel programs that can help you meet your business objectives:

  • Sales incentive reward programs: This type of program is designed to reward top-performing sales teams and representatives and is a powerful tool for driving sales performance. Those who achieve their sales targets or surpass performance goals will be rewarded with a travel experience.
  • Performance-based incentive programs: These programs reward employees with a trip based on meeting or exceeding specific performance criteria. You can set targets related to productivity, efficiency, or achieving specific goals. Recognition incentive programs 
  • Recognition programs: They focus on acknowledging and rewarding employees for their outstanding contributions or achievements. Depending on your criteria, those who demonstrate exceptional performance across specific areas of the business will be rewarded with a trip.

The next steps are:

  • Setting clear goals for the trip 
  • Setting a budget
  • Choosing the destination and dates
  • Planning the itinerary and activities
  • Coordinating logistics and travel arrangements
  • Communicating and engaging with participants
  • Measuring the success of the incentive trip 


The good news are: all of the can be provided by your trusted DMC!

How you plan incentive travel trips can make or break the experience. A solid plan will result in improved productivity, loyalty, and engagement, and also help boost company culture and morale. On the other hand, a lack of a well-prepared plan results in a waste of time, money, and effort. If you need help booking and managing your company’s incentive trips, Go Together DMC Brazil is your next partner. 

Contact us today and discover our destination plans and everything our Brazilian Travel Specialists can do for your business.