Welcome to São Paulo, a vibrant metropolis that pulsates with energy, culture, and endless possibilities. This massive megalopolis of more than 20 million people makes São Paulo one of the largest cities by population in the world. São Paulo (also known as Sampa by its residents) is characterized by its trademark wide avenues and uniquely designed skyscrapers, which showcase its modern appearance. Whether your group is interested in exploring museums and parks or discovering the culinary scene, this cosmopolitan city has something for everyone.

If you’re planning to award your team with an incentive travel to this bustling Brazilian city, with Go Together DMC you can get ready for an adventure like no other. São Paulo is a melting pot of diverse experiences, offering something for every type of traveler. In this blog post, we’ve curated a list of the seven best things to do in São Paulo to ensure you make the most of your time in this dynamic city.

  1. Wander through Ibirapuera Park: Start your São Paulo journey by immersing yourself in the lush greenery of Ibirapuera Park. This urban oasis is perfect for a leisurely stroll, a jog, or a relaxing picnic. Marvel at the impressive architecture of the Ibirapuera Auditorium and explore the various cultural spaces within the park, including the São Paulo Museum of Modern Art.
  2. Experience São Paulo’s Street Art in Beco do Batman: For an authentic taste of São Paulo’s vibrant street art scene, head to Beco do Batman in the Vila Madalena neighborhood. This iconic alley is adorned with colorful murals and graffiti, showcasing the city’s artistic spirit. With Go Together DMC, you’ll gain insights into the stories behind the murals, adding depth to your appreciation of this unique art form.
  3. Indulge in Culinary Delights at Mercado Municipal: São Paulo is a food lover’s paradise, and Mercado Municipal is the ultimate destination to savor the city’s culinary delights. Explore the market’s diverse stalls, sample exotic fruits, and don’t forget to try the famous mortadella sandwich. Your Go Together DMC guide will ensure you discover the hidden gems and flavors that make this market a gastronomic haven.
  4. Soak in the Cultural Riches of Paulista Avenue: A visit to São Paulo wouldn’t be complete without exploring the iconic Paulista Avenue. This bustling thoroughfare is lined with museums, theaters, and cultural institutions. Delve into the city’s history at the São Paulo Museum of Art (MASP) and explore the vibrant cultural scene that defines this iconic avenue.
  5. Enjoy the Nightlife in Vila Madalena: As the sun sets, São Paulo transforms into a city that never sleeps. Vila Madalena is the heart of São Paulo’s nightlife, boasting an array of bars, clubs, and live music venues. Let Go Together DMC guide you through the best spots, ensuring you experience the infectious energy and rhythm of São Paulo after dark.
  6. Explore the Historic Center (Centro Histórico): Discover São Paulo’s historical roots by wandering through the Centro Histórico. Explore architectural gems such as the São Bento Monastery and immerse yourself in the vibrant street life of this historic district. Don’t miss the opportunity to try traditional Brazilian pastries at the historic Casa Mathilde.
  7. Catch a Football Match at Arena Corinthians: Experience the passion of Brazilian football by attending a match at the iconic Arena Corinthians. Whether you’re a football enthusiast or just want to soak in the electric atmosphere, a live match is an unmissable São Paulo experience. Go Together DMC can arrange tickets and provide insights into the local football culture.
  8. Discover São Paulo’s Japanese Influence in Liberdade: Escape to the Far East without leaving São Paulo by visiting the vibrant neighborhood of Liberdade. Known for its strong Japanese influence, this area is a cultural melting pot. With Go Together DMC, explore the intricate architecture, traditional markets, and savor authentic Japanese cuisine. Don’t miss the opportunity to attend cultural festivals that showcase the rich heritage of the Japanese community in São Paulo.
  9. Marvel at the São Paulo Cathedral and Se Square: Step back in time and admire the grandeur of the São Paulo Cathedral, a masterpiece of neo-Gothic architecture. We can guide you through the intricate details of this historic landmark, and afterward, explore the nearby Se Square. Immerse yourself in the local culture as you observe street performers, artists, and the lively atmosphere that surrounds this iconic area.
  10. Day Trip to Campos do Jordão: Swap urban hustle for the enchanting charm of Campos do Jordão with Go Together DMC. Nestled in the mountains, this picturesque town is often referred to as the “Switzerland of Brazil.” Your guide will lead you through the quaint streets adorned with European-style architecture, offering a unique blend of Brazilian and Alpine influences. Explore the lush parks, enjoy the crisp mountain air, and savor a delightful lunch at one of the local bistros. With its alpine ambiance and scenic beauty, Campos do Jordão promises a day trip filled with relaxation and natural splendor.
  11. São Paulo Street Market Extravaganza: Dive into the lively street markets scattered throughout São Paulo. From the bustling Benedito Calixto Square to the colorful Feira da Liberdade, these markets offer a kaleidoscope of flavors, crafts, and music. Your guide will help you navigate the stalls, providing a unique opportunity to engage with locals and uncover hidden treasures.
  12. Eclectic Shopping at Rua Oscar Freire: Indulge in a shopping spree along Rua Oscar Freire, São Paulo’s upscale shopping street. Let’s explore the chic boutiques and designer stores that line this fashionable avenue. Whether you’re a fashion enthusiast or simply enjoy window shopping, Rua Oscar Freire promises a sophisticated retail experience amidst the city’s glamour.
  13. Sunset at Pico do Jaraguá: For panoramic views of São Paulo, venture to Pico do Jaraguá, the highest peak in the city. Go Together DMC can arrange a sunset excursion, allowing you to witness the city’s skyline as it transforms into a mesmerizing display of lights. Capture breathtaking photos, breathe in the fresh mountain air, and appreciate São Paulo’s vast urban landscape from this elevated vantage point.
  14. São Paulo’s Underground Art Scene: Delve into São Paulo’s underground art scene, exploring the city’s hidden galleries and street art hotspots. Venture beyond the well-known areas and discover the emerging talents that contribute to São Paulo’s reputation as a global artistic hub. Your guide will provide insights into the local art scene, ensuring you uncover the city’s creative pulse.
  15. Cultural Immersion in Higienópolis: Experience São Paulo’s cultural diversity in the charming neighborhood of Higienópolis. Go Together DMC can guide you through the tree-lined streets, showcasing the neighborhood’s historic architecture and cultural institutions. Visit the Jewish Museum, explore art galleries, and enjoy a coffee in one of the cozy cafes. Higienópolis offers a tranquil escape with a rich tapestry of cultural experiences.


With Go Together DMC, any São Paulo adventure, tailored to the specific needs of your awarded team and companie’s goals, is bound to be unforgettable. From the tranquility of Ibirapuera Park to the pulsating energy of Vila Madalena’s nightlife, São Paulo offers a kaleidoscope of experiences.

As your team navigate the best this city has to offer, our Brazilian travel specialists will ensure a headache free logistic, a journey is filled with culture, cuisine, and captivating moments. Get in contact today: São Paulo awaits!