Trying to plan out-of-town events in markets you’re not familiar with can be daunting, especially when it comes to finding trustworthy vendors, booking travel, and coordinating accommodations. DMCs have in-depth insights and expertise in specific locales, meaning they can help take the guesswork out of the process. And, best of all, they’ll oversee all the logistics and details so that you don’t have to stress about them.
A Destination Management Company (DMC) is a term for a professional services company possessing extensive local knowledge, expertise and resources, specializing in the design and implementation of events, activities, tours, transportation and program logistics. DMCs provides a ground service based on local knowledge of their given destinations. These services can be transportation, hotel accommodation, restaurants, activities, excursions, conference venues, themed events, gala dinners and logistics, as well as helping with overcoming language barriers. DMCs are able to provide preferential rates based on the buying power they have with their preferred suppliers.
DMCs are also specialized in organizing the logistics of incentive meetings and events. With in-depth knowledge of the field, many years of experience in organizing programs, and creativity, the key-word when working with a DMC is ‘customized’. No matter what the event or the occasion, Destination Management Companies will always find a surprising and tailor-made solution for each client.
To put it simply, a DMC is the dream of every operator or travel agency, as it takes all the task of organizing such processes (negotiations, schedules, etc.) and concentrates them in a single place. But then you ask: what is the difference between this type of company and a travel agency or operator? Easy: a DMC/DMO is deeply specialized in the country or region where it operates. If, for example, the company is based in Brazil, it must be an expert on the country and will be able to add knowledge and services for every corner of such an enormous place.
How Destination Management Companies work?
The need for some local travel representatives appeared back in the 1960s when meeting and convention planners noticed the demand for custom leisure activities for groups. The term “destination management company” was coined to describe the new role of local destination and logistics experts. But don’t confuse DMCs with DMOs – Destination Marketing Organizations – nonprofits aimed at improving the locale’s competitiveness as a tourist destination.
PLUS: Do you know the differences between DMCs and DMOs and what each one can offer to your business?
DMCs are intermediaries between a network of local suppliers and travel agencies who further resell those services to travelers. They operate within the distribution chain of tourism products and services.
DMCs negotiate preferential rates and make agreements with different, separate suppliers on the spot: local hotels, restaurants, guides, car rental companies, etc. Then, they mix and match the services, bundle them into attractive packages and resell. Domestic providers get digital representation (if they lack it) and marketing.
Today DMCs function as a single point of contact for their B2B and B2C clients. A travel agency, as one of the B2B clients, connects to the DMC database and offers those services to its clients. A DMC makes sure the suppliers fulfill their obligations and is always there to help if something does not go according to plan.
Why work with a DMC?
Why work with a specialist? Is it really necessary to outsource to a Destination Management Company for an event? A topic that has been discussed lately with the globalization of information in internet, tablets and phones. Indeed, Google maps and co. gives you all the information and phone numbers you might need to roughly coordinate an event. But is a phone number a good contact? Is the language not an issue to make my high quality needs clear?
Events are about human connectivity and quality. DMCs are dealing with their providers during all year long, they are not one-time customers that receive common treatment, attention or rates. Their buying force makes them preferred clients and gives them the possibility to offer competitive rates and upgrades. The project manager teams know the hotel and restaurant staff personally, which gives special orders or last minute issues immediate response and fast solutions.
But the role of destination management in tourism can be better appreciated if the elements of destination mix are properly understood. The physical products aspect of destination mix includes the physical items like local attractions, transportation and other facilities, and the infrastructure. While the attractions play the most important role in attracting tourists to a particular destination, transportation and different other facilities provide reasons for actually visiting and staying.
The role of people is also crucial in effective destination management. The local people of a destination provide all the necessary hospitality resources – both as hosts and personal services providers. By adopting an inclusive model of good governance, it is highly beneficial to treat residents of the local communities as industry stakeholders and make them aware of the different benefits of tourism. This step shall encourage them to participate more responsibly and hence, contribute positively towards the sustainable development of tourism.
5 practices for any good DMC
Each customer a destination (or several)
Many DMCs have a one-size-fits-all approach to communicating the value of a destination. However, the recent COVID-19 pandemic proved that it might not be the best approach. Diversifying the marketing mix and adding personalized messages to attract both local and international travelers is a better solution.
While it may increase the research and marketing costs, this tactic can offer better results in the long run. It enables DMCs to identify destination aspects that cater to the needs of travelers in the local and international tourism markets. It can help the destination thrive, even if unforeseen circumstances occur.
The destination’s infrastructure is key to attracting new tourists and accommodating the increasing number of tourists visiting the destination. Given the scale of work that has to be planned, managed, and completed, this practice involves the authorities in the destination. The local governments and councils must be swift to recognize the need of travelers.
To do it, they need to work with tour operators and travel agents. They must quickly follow with required infrastructure upgrades or developments, which often involves issuing relevant permits, funding the projects, and overseeing their development.
Taking the audience further
The famous 5-places-to-visit and 10-things-you-must-do travel blogs have the tourists always visiting the same locations in the destination. However, this practice hinders the development of the destination as a whole. That’s simply because tourists always end up dining at the same restaurants and staying at the same hotels.
The best way to facilitate the development of the entire destination and drive its economic growth is to disperse visitors across the destination. At the same time, this practice can improve traveler satisfaction rates as they get to explore new and less-famous locations while still having access to the most famous sights.
Customizing: new experiences in the same places
By now it is very clear that destination marketing is one of the key aspects of destination management, right? In the era where travelers look for personalized experiences, traditional marketing has very few things to offer. That is why DMCs started custom-tailored tourism destination marketing campaigns. They use a variety of channels to reach out to potential visitors. However, instead of delivering a uniform message, they communicate the unique destinations’ values to attract people with specific needs and expectations.
The increasing number of tourists in one destination can disrupt the everyday life of the locals, affect the region’s sustainability, and even result in an increased number of traffic accidents. At this point, the next best destination management practice, ‘travel responsibly’, comes into play.
Responsible travel can encompass various initiatives, including educating visitors about the local’s way of life, ensuring safety on the roads, enhancing public transport capacity, and building new parking spaces. The goal is to minimize the disruptions tourists can create while improving the safety of visitors and the locals.
Which services can GT DMC Brazil provide?
DMC Brazil is a company of the Go Together group, focused on selling unique and personalized experiences within our country to the foreign public. Our agency profile is a DMC Boutique agency, a company with direct service and without unnecessary bureaucracy, which seeks to fully understand the needs of the client’s brand and to provide each solution with agility and exclusivity. We are a 100% Brazilian company and we know the best tourist opportunities that Brazil has to offer – this way, we can develop itineraries with very authentic experiences, based on quality and identity.
A continental country like Brazil offers a wide range of options for destinations, able to please different audiences. There are thousands of kilometers of beaches, forests, historic cities, mountain towns, canyons, urban and cosmopolitan metropolises and much more. Go Together DMC Brazil was born precisely with the purpose of thinking up itineraries that privilege the most differentiated aspects of each of these tourist spots.
To make this possible, we create commercial ties and partnerships that value, in the first place, the local culture, that respect the residents and privilege suppliers and local labor. In addition to promoting unique experiences for our guests, we always keep in mind the other end of the chain: the people who work tirelessly to make Brazil a plural country in every way.
- We know the best suppliers to work with, and the strong and weak points of every destination in Brazil. You will not be working blind.
- We have full experience in every type of travel experience you are looking for your team: from nature tours, to cultural, artistic and social immersion to adventure and sports points.
- We have all the latest innovations in Brazil’s tourism at our fingertips: flight regulations, hotel and resort chains, accessibility, COVID-19 regulations; transportation and much more.
- We can attend your budget with the best prices in Brazilian market.
- We can make your work a lot easier, because you will only have to speak to one person who will contact suppliers and coordinate with them.
DMC Brazil is committed to delivering the best solutions for incentive travel projects in Brazil, with humane and uncomplicated service from start to finish. Contact our travel specialists and get to know us.